Mechanics
A wise company will build their online marketing on a rock solid foundation. Your website technology needs to stay current, choosing the right email marketing platform can be daunting and managing social media is a little like herding cats. And yes they all have to work together.
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Message
What you say is the single biggest way people find you online. Are you saying the right things? Is your message clear? Choosing the best keywords that will represent your message requires understanding both what you want to say and how the world is searching for it.
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Marketing
A content marketing plan is the most overlooked aspect of a company’s marketing strategy. It is an essential part if you want to succeed with your message getting out. Targeting your list with a specific “call to action” that is meaningful to them will help your conversions grow.
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Metrics
Measure everything! Understanding what marketing efforts are working is crucial to ensuring that you are spending your time and money on what is important. Sounds easy? There are great tools out there and knowing what to use and how to get the most of them is what we do best.
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